Trapstar London is a renowned British streetwear brand founded in the early 2000s by Mikey, Lee, and Will, three friends from West London. The brand began as an underground project, with custom T-shirts sold through word-of-mouth and pop-up locations that added an element of mystery. From the start, Trapstar’s identity was built on secrecy, rebellion, and a connection to street culture—its slogan “It’s A Secret” became a signature. This low-key, grassroots launch laid the foundation for what would become one of the UK’s most influential fashion labels.